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If you enter an organization at the training department or HR level, you will never be seen as a peer of the true buyer. If you enter at an economic buyer level, you can always descend to do additional work in HR. Watch where you start.

Trend by individual firms to disperse parts of their productive processes to different locations around the globe to take advantage of differences in cost and quality of factors of production.

Several new developments have helped change the environment for global marketing in the last few years.

As companies attempt to mitigate supply chain disruption, it is becoming essential to enhance collaboration further with their business partners.